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Supplement confusion in Brownwood Texas
The supplements aisle leaves most of us feeling dazed and confused. The labels whisper all kinds of empty promises in your ear: lose weight, stay young, live forever and ‘optimize your performance’ (whatever that means). Head over to the produce section however, and the clean food movement has propelled organic eating into mainstream. With Costco becoming the largest retailer of organic produce in the world, organic food is more affordable than ever, and more of us are willing to spend a little extra to avoid plugging our bodies with pesticides and GMOs. It's easy to glance at a Nutrition Facts label on the back of any food box and identify the processed or artificial ingredients hiding in there. But for some reason, the same level of scrutiny is not applied to our supplements. More than half of all Americans take a nutritional supplement, but how many of us understand what the supplements sitting in our pantries contain? Or what they do? While consumers have grown aware of the benefits of organic and high quality ingredients for their food, personal care, pet food and even home cleaning products; supplements, somehow, got left behind in the dust.
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Meet Ora Organic. Created by (and for) foodies, the company’s website playfully states ‘’We take our cues from Mother nature - she knows what’s up”. With a plantbased Omega-3 spray that tastes like pineapple, and an organic apple and raspberry probiotic, Ora Organic is introducing an entirely different kind of supplement. Their Omega-3 spray ‘Nothing Fishy Here’ is especially worth talking about. Most of us know that we can get Omega-3 by eating fish - but the funny thing is fish aren’t born with Omega-3. They get it the same way we do - through their diet, with a significant portion of that being algae. With our oceans falling victim to over-fishing and pollution it makes sense that Ora Organic uses microalgae, a sustainable and vegan source of Omega-3 DHA grown outside of the ocean. And just because it’s healthy, doesn’t mean it tastes like pond scum - the startup’s in-house chef, Ronald Chang, is responsible for the delicious organic pineapple, citrus and coconut flavor that you’d usually associate with dessert, not Omega-3!